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6/4/2010

JOIN MARIANNE GAIGE, CATHEDRAL’S PRESIDENT AND CEO, ON XEROX GIMBEL GOLD WEBINAR “PROFITING THROUGH CUSTOMER COMMUNICATIONS,” TUESDAY, JUNE 8, 2010.

Cathedral Corporation’s President and CEO, Marianne W. Gaige, will participate in the latest Gimbel Gold Webinar, sponsored by Xerox and GMC Software, “Profiting through Customer Communications,” on Tuesday, June 8, 2010, from Noon to 1:00 p.m. ET
 
Designed for managers of print service firms, the webinar will address challenges in differentiating their customers in today’s market, and highlight effective solutions developed by leaders in the print service industry.  
 
 

Increasingly, companies in all industries are looking for better ways to personalize and unify their customers' experience by engaging them through more relevant and inspiring communications.  Whether the communication vehicles are bills, statements, notifications, newsletters, direct marketing, or Web and other types of electronic communications, the goal is to deliver remarkable content customized to the recipients.
 
Building new applications and new opportunities for clients is crucial. As a Print Service Provider, the approach for application development has been traditionally focused on the production process.  However, to drive new business and expand client relationships you need to engage your customers differently by understanding their goals and objectives and help them build the opportunities to engage their customers.

Through the “Profiting through Customer Communications” webinar we will discuss steps to capture new business opportunities, with the goal of developing new approaches to engage customers and the applications that are a point of differentiation in today’s challenging market.
 
Recognized print providers, including Cathedral Corporation, will highlight new applications they have developed and how they were able to build profitable communications for their customers.

For more information, please see:
 
 

Cathedral Corporation is a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs. 
 
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About Cathedral Corporation
 
Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create trans-promotional checks, statements and invoices, highly targeted direct mail, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, healthcare, utilities, higher education, and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I., Buffalo, N.Y., Nashua, N.H., and St. Louis, Mo.
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