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7/20/2010

CATHEDRAL CORPORATION EARNS XEROX’S ‘BEST-OF-THE-BEST’ AWARD FOR TRANSPROMO

Cathedral was recognized for its work with Citadel Federal Credit Union, has been producing its statements in black-and-white on pre-printed stock. Citadel was seeking ways to make its statements easier to understand and more engaging to the reader.
 
Cathedral redesigned the statements, adding color to highlight key information such as deposit and loan balances, which helped to eliminate customer confusion. Using GMC Software Technology, Cathedral helped Citadel to instill a sound data management and preparation process.
 
To add communication value, Cathedral added variable messaging and photo options – as many as 10 different messages to 10 different member groups in a single billing cycle — all in digital color. The use of color increases visibility and improves response rate.
 
“We are honored to be recognized as ‘Best-of-the-Best’ by our partner, Xerox Corporation,” said Marianne Gaige, president and CEO of Cathedral. “The ability to combine digital, full-color marketing messages, graphics and photos with its redesigned statements is what has made this project such a success for Citadel. The revamped statements have helped them to cut production and mailing costs by reducing the need for individual direct-mail offers.

“As the economy moves forward, we are excited about helping our clients meet their sales and marketing goals with more effective, efficient communications,” Gaige said.
 
In addition to its credit union and banking clients, Cathedral serves a wide range of businesses including educational and health care institutions, utilities, religious organizations and a variety of industries.
 
Xerox’s Best-of-the-Best awards were selected from entries submitted by its Premier Partners, comprising 730 members in 48 countries on six continents.
 
For additional information on how Cathedral can meet your needs, please contact Gaige at 315-334-1307 or visit us online at http://www.cathedralcorporation.com.

About Cathedral Corporation
 
Cathedral Corporation offers the Essentials™ line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create trans-promotional checks, statements and invoices, highly targeted direct mail, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education, and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I., Buffalo, N.Y., Nashua, N.H., St. Louis, Mo., and Huntsville, Ala.
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