Contact: Marianne Gaige 315-334-1307; mgaige@cathedralcorporation.com ROME, NY -- Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, has acquired inserting technology that will allow its clients to customize their mailings to a range of clients while providing automated data validation. Aart Knyff, Cathedral’s executive vice president and director of operations, explained that the right-angle transfer, a specialized piece of inserting equipment, allows Cathedral to merge two different print streams --- for example, one black-and-white and one color --- with 100-percent quality. The new functionality enables Cathedral’s clients to send statements to their customers, customizing color pieces only for their high-value customers, from a single print run and mailing. “For instance, this gives you the ability to add a beautiful color front page to certain clients, while running the remainder in black-and white,” Knyff said. In addition, the equipment verifies the commands against a data file to ensure 100-percent quality, further enhancing Cathedral’s ability to deliver on its quality guarantee to its customers. The new inserting technology scans an account and, if a page is missing, goes back to the data file, determines the precise page that is missing and ties the problem to a specific record in the file. It will also track that statement throughout its lifecycle on the machine, and if an operator opens the machine to correct a problem, will maintain a record of that as well. Knyff said that the new equipment also enhances Cathedral’s ability to provide automated data verification on oversized, 9x12 or 10x13 packages. The new capability allows Cathedral’s clients to improve their levels of quality and service to their customers by allowing them to differentiate service to high-value customers at a competitive cost, with 100-percent quality. For additional information on Cathedral’s data validation capabilities and their benefits to customers, please contact Larry Beasley at 315-356-6229 or visit online at www.cathedralcorporation.com. About Cathedral Corporation Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create trans-promotional checks, statements and invoices, highly targeted direct mail, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, healthcare, utilities, higher education, and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, NY, with additional facilities in Lincoln, RI, Buffalo, NY, Nashua, NH, and St. Louis, MO.